Content creation can be viewed in a variety of ways. While some developers blend their content to suit the needs and expectations of the audience, others create theirs to meet the requirements set by search engines. Undoubtedly, content in the online sector is of utmost significance. First, good content drives a vast number of visitors to your website, engender trust between you and your audience, and helps you to solve numerous problems tabled by your audience.
In content marketing, quality, rather than quantity, should be your priority. Your content should be produced solely for your reader’s benefit. In the course of creating your content, always keep it original, clear, and of course, full of useful information to the audience. Make it relevant, not only to be helpful to users but also to attract more links and shares.
Before you venture into content creation, find out your users’ needs and expectations in order to gain their loyalty. Maintain the originality of your content from the beginning to the end, and let it flow continuously.
Here are the five tips that will guide you through the process of being in charge of your content marketing.
1. Quality Content
Premium content web development requires some level of skills and experience, as well as the ability to take control of the overall aspects of content marketing. As a top content web developer, you should be able to keep your users interested by creating content on pages that have a high bounce or exit rates. The bounce rates are used for measuring the number of users or visitors that visited only a particular page and left without visiting other pages. As for the exit rates, they are used for measuring the number of users who visited a given page but left the site though they had the opportunity to browse other pages before the given page.
You’ve got to optimize content contained in pages that have low average times per page and impressive visits to keep your users more interested. Always check the trend of content in top pages to discover what to create your content on, especially the topic to choose from.
Before you create any content, check the top pages to know the trending issues at any given time.
2. Landing Pages
Visitors to a site can give a clue about conversion after visiting landing pages. Landing pages are the places where your users start exploring your site. The top content should, however, be taken seriously too. To get reports about the landing pages, check under the Landing Pages, an icon under the Behavior section. The landing page enables content developers to learn the standards set by the top-performing pages and to use the practices learned from the bottom performing pages.
Check the pages with high bounce rates or low conversion rates and fix the issues you discover there. Furthermore, assess the sidebars that have unrelated content and the content of your inside pages with high bounce rates. Ensure you break the traffic down based on the source before you start assessing the top and the bottom pages. Remember to increase the conversion rates on the pages that are already generating traffic in order to quickly meet the target in your SEO campaign.
3. Exit Pages
Creating content on different topics may not be good enough for your site. For instance, a visitor to your site may like content from a specific keyword, check the next product, click it, and then exit the site. The visitor’s activity will outrank your site, though it might have been top-ranked for a particular keyword.
A report on the Exit Pages gives a developer a clue about what drives away traffic. If you create a closely-related content, it will help you to distinguish between engaging content and the one that chases visitors away. If your top landing pages happen to be the same with your top exit pages, your chances to increase conversions on your site will significantly rise.
4. The Visitor’s Flow
The visitor’s flow shows the category of visitors to a site. It contains some columns. The first column shows the entry point of a user to the site, while the second column reveals the landing page. There are blue lines that connect different blocks of the visitor’s flow. The thickness of the lines indicates the number of visitors treading the path.
Furthermore, the visitor’s flow contains a red line that shows a point where the user seems to have lost interest. You can increase conversion by identifying the point where visitors tend to lose interest and exit. Then, create content that will attract visitors and make them stay longer on the page. Similarly, try to link your most important pages with other ones to develop the user experience and increased flow. Always take your time to study the interaction of your users with the pages on your site and the content. This will enable you to launch an effective SEO campaign.
5. The Penguin Tool
The Penguin Tool is an SEO tool that will help you to discover if you’ve been impacted by Google’s algorithm updates and Google Analytics data. The tool is used with other updates to predict the cause of potential fluctuation of traffic on a site. The panda update tracks dubious and poor-quality content. Besides, it assesses the level of progress of a site. Therefore, web content developers should focus on creating useful content for users rather than for Google ranking. Create meaningful content that will add value to your clients, readers, and target customers. All the points discussed above will assist you in having an effective SEO campaign and taking complete control of your content marketing.