Small businesses have benefited globally from the broad internet penetration and popularity of social media usage. It is now as easy as ever for small businesses to sell their products and services to customers irrespective of the geographical distance. They can now target audiences in any territory or locality and design their marketing system towards business growth.
While the available infrastructure must be mixed to achieve the business goal, the internet has created a new affordable and reliable platform for small businesses. The internet enables them to display their goods and services, solve customers’ problems, and quickly attend to their needs. Also, businesses can now explain their services to a target audience, with the guarantee of continuous growth in the market, provided that they adopt the right strategy.
However, the essential step towards the attainment of the lofty aim is having a website and making some necessary efforts to make it work. Whenever a visitor gets to the site of a small business, they should be easily attracted to it and achieve their aim without stress. Besides, visitors are concerned about data security whenever they interact with any person on the internet. Therefore, the security of a website plays a significant role in engendering trust, and winning the hearts of customers. A website owner must assure visitors of the safety of their information to build a sustainable and robust relationship.
This is why SSL is of utmost importance to the growth of businesses. SSL stands for Secure Socket Layer. This refers to a small data file that digitally links a cryptographic key to the information about an organization. Every organization requires an SSL certificate to begin a secure session with browsers. After any installation, the application automatically changes from HTTP to HTTPS after which the primary browser displays a padlock or green bar.
The numerous benefits small businesses stand to enjoy from SSL certification include the following.
1. SSL portrays a business venture as a credible entity.
By deliberately installing an SSL certificate, a business demonstrates that it values data security. Installation of an SSL certificate is not an easy task; it requires the intervention of a governing authority to conduct several checks to verify if a business is worthy of being issued a certificate.
2. Data Integrity
SSL certification comes with encryption of data to prevent files from being corrupted whenever they are being transferred. Moreover, the certificate protects files from malicious attacks. This guarantees that any third party does not intercept the information before it reaches the intended recipient.
3. Google supports SSL.
Google chooses SSL certification as one of its criteria for its SEO. HTTPS constitutes about 40% of organic listings on the first page of the Google search engine. Besides, since 2014, HTTPS has been a signal in Google’s algorithm.
Getting the SSL certification contributes to improved customer confidence. It also boosts conversions, which is the primary reason businesses build a website. It is, therefore, not surprising that securing an SSL certificate is crucial to the growth of small business websites.